Jethwaney, Jaishri N. <br/><br/>
Advertising management / 
Jaishri Jethwaney, Shruti Jain. 
 - New Delhi ;  Oxford :  Oxford University Press,  2006. 
 - xii, 716 p., 8 p. of plates :  ill. (some col.) ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780195678437 (pbk.) :  No price 0195678435 (pbk.) :  No price 
<br/><br/><label>LCCN: </label>2006284078 
<br/><br/><label>Nat. Bib. No.: </label>GBA796428  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management.<br/>Advertising--India.
<br/><br/><label>Dewey Class. No.: </label>659.1