Baker, Michael J., 1935- Marketing : an introductory text / Michael J. Baker. - 5th ed. - London : Macmillan Education, 1991. - 640p. : 23cm. ; ISBN: 0333556852 0333556860 v pbk £12.99 Nat. Bib. No.: b9199177 Subjects--Topical Terms: Marketing Dewey Class. No.: 658.8