Reich, Allen Z. <br/><br/>
Marketing management for the hospitality industry :  a strategic approach / 
Allen Z. Reich. 
 - New York, N.Y. ;  Chichester :  Wiley,  c1997. 
 - xix, 530 p. :  24 cm. ; 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0471310123 
<br/><br/><label>Nat. Bib. No.: </label>b9735851 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.