Zikmund, William G. <br/><br/>
Exploring marketing research / 
William G. Zikmund 
 - Mexico :  Thomson ,  C 2003. 
 - xxi, 742p. :  22.cm ; 
<br/><br/><label>ISBN: </label>9812542922 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Exploring<br/>Marketing<br/>Research