Perreault, William D. <br/><br/>
Basic marketing :  a global -managerial approach / 

 - New York :  Irwin, McGraw-Hill,  C 1960. 
 - xxiv, 822p.  28cm. 
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<br/><br/><label>ISBN: </label>0256209829 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Basic Marketing