Wilson, R. M. S. <br/><br/>
Strategic marketing management :  planning, implementation and control / 
Richard M.S. Wilson and Colin Gilligan. 
 - 3rd ed. 
 - Oxford :  Elsevier Butterworth-Heinemann,  2005. 
 - xii, 867 p. :  ill. ;  28 cm. 
<br/><br/> Previous ed.: 1997.  Formerly CIP. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750659386 (pbk.) :  £26.99 
<br/><br/><label>Nat. Bib. No.: </label>GBA455104  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.802