Palmer, Adrian <br/><br/>
Principles of services marketing / 
Adrian Palmer 
 - New Delhi :  The McGraw-hill Companies,   C 1994. 
 - xvi, 345p. :  25cm. ; 
<br/><br/>
<br/><br/><label>ISBN: </label>0070077466 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing