Jain, Subhash C. <br/><br/>
Marketing planning & strategy / 
Subhash C. Jain 
 - 7th ed. 
 - India :  Thomson,  C 2004 
 - xviii,935p. :  22cm. ; 
<br/><br/>
<br/><br/><label>ISBN: </label>8131502074 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing