Cateora, Philip R <br/><br/>
International marketing / 
Philip R. Cateora and John L. Graham 
 - 11th ed. 
 - New Delhi :   McGraw-Hill,   C 2000. 
 - xxv, 693p. :  28cm. ; 
<br/><br/>
<br/><br/><label>ISBN: </label>0071123121 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing