Rosen, Emanuel <br/><br/>
The anatomy of buzz / 
Emanuel Rosen, 
 - New York :  Doubleday,  C2000. 
 - xvi, 303p. :  21cm. ; 
<br/><br/><label>ISBN: </label>0385496680 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Word-of-mouth advertising <br/>Marketing.