Zikmund, William G <br/><br/>
Essentials of marketing research / 
William G Zikmund and Barry Babin 
 - 3rd ed. 
 - New Delhi :  South-Western,  C 2007. 
 - xvii, 414p. :  27cm. ; 
<br/><br/>
<br/><br/><label>ISBN: </label>8131502813 9788131502815 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Essentials <br/>marketing<br/> research