TY  - BOOK
AU  - Zikmund, William G
AU  - Babin, Barry
TI  - Essentials of marketing research
SN  - 8131502813
PY  - 2007///
CY  - New Delhi
PB  - South-Western
KW  - Essentials
KW  - marketing
KW  -  research
N1  - BBA
ER  -