Clow, Kenneth E.
Integrated advertising, promotion & marketing communications /
Integrated advertising, promotion, and marketing communications
Kenneth E. Clow, Donald Baack.
- 2nd ed.
- Upper Saddle River, N.J. : Pearson Prentice Hall, c2004.
- xxvii, 538 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
0131405462
2003043373
Communication in marketing.
Advertising.
HF5415.123 / .C58 2004
659.1