Hooley, Graham J. <br/><br/>
Marketing strategy and competitive positioning / 
Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. 
 - 4th ed. 
 - Harlow :  Financial Times Prentice Hall,  c2008. 
 - xviii, 614 p. :  ill. ;  25 cm. 
<br/><br/> Formerly CIP. 
<br/><br/>Includes bibliographical references (p. 572-598) and index. 
<br/><br/><label>ISBN: </label>0273706977 (pbk.) :  £46.99 9780273706977 (pbk.) :  £46.99 
<br/><br/><label>Nat. Bib. No.: </label>GBA783787  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Target marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.127  / .H66 2008 
<br/><br/><label>Dewey Class. No.: </label>658.802