TY  - BOOK
AU  - Hooley,Graham J.
AU  - Nicoulaud,Brigitte
AU  - Piercy,Nigel
TI  - Marketing strategy and competitive positioning
SN  - 0273706977 (pbk.) :
AV  - HF5415.127 .H66 2008
U1  - 658.802 22
PY  - 2008///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Marketing
KW  - Management
KW  - Target marketing
N1  - Formerly CIP; Includes bibliographical references (p. 572-598) and index
ER  -