Bradley, Frank, 1942- International marketing strategy / Frank Bradley. - 5th ed. - London : FT Prentice Hall, 2005. - 424 p. : ill. ; 25 cm. Previous ed.: 2001. Includes index. ISBN: 0273686887 (pbk.) : £38.99 Subjects--Topical Terms: Export marketing--Management. Dewey Class. No.: 658.84