Okonkwo, Uche.
Luxury fashion branding : trends, tactics, techniques /
Uche Okonkwo.
- Basingstoke : Palgrave Macmillan, 2007.
- xx, 332 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780230521674 (hbk.) 0230521673 (hbk.)
Luxuries--Marketing.
Brand name products.
Fashion merchandising.
HD9940.A2 / O39 2007
658.827