TY  - BOOK
AU  - Okonkwo,Uche
TI  - Luxury fashion branding: trends, tactics, techniques 
SN  - 9780230521674 (hbk.)
AV  - HD9940.A2 O39 2007
U1  - 658.827 22
PY  - 2007///
CY  - Basingstoke
PB  - Palgrave Macmillan
KW  - Luxuries
KW  - Marketing
KW  - Brand name products
KW  - Fashion merchandising
N1  - Includes bibliographical references and index
ER  -