Smith, Jeanette, 1924-
Entrepreneur magazine guide to integrated marketing /
Jeanette Smith.
- New York ; Chichester : Wiley, c1996.
- xii, 277p ill 25 cm cased
Includes index
0471124397 0471124397 m 0471124419 v pbk £14.99
Advertising media planning.
Advertising media planning--Case studies.
Direct marketing.
Direct marketing--Case studies.
658.8