TY  - BOOK
AU  - Smith,Jeanette
TI  - Entrepreneur magazine guide to integrated marketing
SN  - 0471124397
U1  - 658.8 20
PY  - 1996///
CY  - New York, Chichester
PB  - Wiley
KW  - Advertising media planning
KW  - Case studies
KW  - Direct marketing
N1  - Includes index
ER  -