TY  - BOOK
AU  - Jackson,Tim
AU  - Shaw,David
TI  - Mastering fashion marketing
SN  - 9781403919021
AV  - HD9940.A2 J33 2009
U1  - 687.0688 22
PY  - 2009///
CY  - Basingstoke [England], New York
PB  - Palgrave Macmillan
KW  - Fashion merchandising
N1  - Includes bibliographical references (p. 351-353) and index; The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing
UR  - http://www.loc.gov/catdir/enhancements/fy0912/2008045140-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0912/2008045140-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0912/2008045140-t.html
ER  -