Fill, Chris.
Marketing communications : engagements, strategies and practice /
Chris Fill.
- 4th ed.
- Harlow : FT Prentice Hall, c2006.
- xxxvii, 911 p. ; 27 cm.
Formerly CIP.
Includes bibliographical references and index.
0273687727 (alk. paper) : No price
Communication in marketing.
Marketing channels.
Sales promotion.
HF5415.123 / .F55 2005
658.802