TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications: engagements, strategies and practice 
SN  - 0273687727 (alk. paper) :
AV  - HF5415.123 .F55 2005
U1  - 658.802 22
PY  - 2006///
CY  - Harlow
PB  - FT Prentice Hall
KW  - Communication in marketing
KW  - Marketing channels
KW  - Sales promotion
N1  - Formerly CIP; Includes bibliographical references and index
ER  -