Hawkins, Del I. <br/><br/>
Consumer Behavior:  building marketing strategy/. 
Del I. Hawkins, Roger J. Best & Kenneth A. Coney 
 - New Delhi:   Tata McGraw- Hill  2003 
 - xxvi, 754p.  21cm 
<br/><br/><label>ISBN: </label>0070582343 
<br/><br/><label>Dewey Class. No.: </label>658.8342