TY  - BOOK
AU  - Hawkins, Del I.
AU  - Best, Roger J.
ED  - Coney, Kenneth A.
TI  - Consumer Behavior: building marketing strategy/
SN  - 0070582343
U1  - 658.8342 
PY  - 2003///
CY  - New Delhi: 
PB  - Tata McGraw- Hill
ER  -