Creating powerful brands : Leslie de Chernatony and Malcolm McDonald.
in consumer, service and industrial markets /.
- 3rd ed.
- Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003.
- xvii, 467 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0750659807
2005357186
Brand name products--Planning. Branding (Marketing)