TY  - BOOK
AU  - De Chernatony,Leslie
AU  - McDonald,Malcolm
TI  - Creating powerful brands: Leslie de Chernatony and Malcolm McDonald
SN  - 0750659807
AV  - HD69.B7 D45 2003
U1  - 658.8/27 22
PY  - 2003///
CY  - Oxford, Burlington, MA
PB  - Elsevier/Butterworth-Heinemann
KW  - Brand name products
KW  - Planning
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -