Marketing / Eric N. Berkowitz ... [et al.]. - 5th ed. - Chicago, Ill. : Irwin, c1997. - xxxii, 736 p. : col. ill. ; 29 cm. - The Irwin series in marketing .

Includes bibliographical references (p. 674-695) and indexes.

0256189684

96021378


Marketing.

HF5415 / .M29474 1997

658.8