Kotler, Philip. Marketing management / Philip Kotler, and Kevin Lane Keller. - 15 [edition]. - xxvi, 692 pages, variously numbered pages : color illustrations ; 29 cm. ISBN: 9789332557185 LCCN: 2014023870 Subjects--Topical Terms: Marketing--Management. LC Class. No.: HF5415.13 / .K64 2016 Dewey Class. No.: 658.8