Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra. 
 - 5th ed. 
 - New Delhi :  Prentice Hall,  c2008. 
 - 811p. (various pagings) :  ill., map ;  29 cm. + 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Methodology.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M29 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8/3