Chisnall, Peter M. <br/><br/>
Marketing research / 
Peter M. Chisnall. 
 - 5th ed. 
 - London ;  New York :  McGraw-Hill,  c1997. 
 - xii, 437 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0077091752 (paperback : alk. paper) 
<br/><br/><label>LCCN: </label>96038336  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .C48 1997 
<br/><br/><label>Dewey Class. No.: </label>658.8/3