TY  - BOOK
AU  - Chisnall,Peter M.
TI  - Marketing research
SN  - 0077091752 (paperback : alk. paper)
AV  - HF5415.2 .C48 1997
U1  - 658.8/3 20
PY  - 1997///
CY  - London, New York
PB  - McGraw-Hill
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -