Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra. 
 - 7th ed. 
 - Delhi :  Pearson,  c2016. 
 - xxx, 968 p. ;  27 cm. 
<br/><br/>Includes bibliographical references (p. 834-873) and index. 
<br/><br/><label>ISBN: </label>9789332555693 9780136085430 (casebound : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Methodology.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M29 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8/3