Arens, William F. <br/><br/>
Contemporary advertising / 
William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden. 
 - 5th ed. 
 - Burr Ridge, Ill. :  Irwin,  c1994. 
 - xxx, 573, [81] p. :  ill. (some col.) ;  29 cm. 
 - The Irwin series in marketing .
<br/><br/> Bovée's name appears first on previous editions. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>025613412X 
<br/><br/><label>LCCN: </label>93005995  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5821  / .B62 1994 
<br/><br/><label>Dewey Class. No.: </label>659.1