Schiffman, Leon G.
Consumer behavior /
Leon G. Schiffman, Leslie Lazar Kanuk.
- 6th ed.
- New Delhi : Prentice Hall, c2000.
- 1 v. (various pagings) : col. ill. ; 26 cm.
Includes bibliographical references and index.
0130841293
99024486
Consumer behavior.
Motivation research (Marketing)
HF5415.32 / .S35 2000
658.8/342