Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 6th ed. - New Delhi : Prentice Hall, c2000. - 1 v. (various pagings) : col. ill. ; 26 cm.

Includes bibliographical references and index.

0130841293

99024486


Consumer behavior.
Motivation research (Marketing)

HF5415.32 / .S35 2000

658.8/342