Schiffman, Leon G.
Consumer behavior /
Leon G. Schiffman, Leslie Lazar Kanuk.
- 9th ed.
- New Delhi : Pearson Prentice Hall, c2007.
- xix, 561, C-38, G-11, I-22 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
9788177589993
Consumer behavior.
Motivation research (Marketing)
HF5415.32 / .S35 2007
658.8/342