TY  - BOOK
AU  - Smythe,John
AU  - Dorward,Colette
AU  - Reback,Jerome
TI  - Corporate reputation: managing the new strategic asset 
SN  - 0712650598
AV  - HD58.9 .S65 1992
U1  - 659.2/85 20
PY  - 1992///
CY  - London
PB  - Century Business
KW  - Organizational effectiveness
KW  - Communication in organizations
KW  - Corporate image
KW  - Strategic planning
N1  - Includes index
ER  -