Consumer behavior /
Leon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey, S. Ramesh Kumar.
- 12th ed.
- xxix, 670 pages ; 26 cm
Includes bibliographical references and index.
9789353069834 9780134734828
Consumer behavior. Motivation research (Marketing)