TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Wisenblit,Joseph
TI  - Consumer behavior
SN  - 9789353069834
AV  - HF5415.32 .S35 2019
U1  - 658.8'342 23
PY  - 2019///
CY  - Uttar Pradesh
PB  - Pearson
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and index; BBA, MBA
ER  -