Lovelock, Christopher H., <br/><br/>
Services marketing :  people, technology, strategy / 
Jochen Wirtz, Christopher Lovelock, Jayanta Chatterjee 
 - 8th ed. 
 - xxii, 817 p. :  28 cm. 
<br/><br/> Includes index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9789332587687 9781944659011 (pbk.) 9781944659004 (hardcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Professions--Marketing.<br/>Service industries--Marketing.<br/>Customer services--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .L5883 2016 
<br/><br/><label>Dewey Class. No.: </label>658.8