TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
TI  - Services marketing: people, technology, strategy 
SN  - 9789332587687
AV  - HF5415.13 .L5883 2016
U1  - 658.8 23
PY  - 2018///
CY  - Uttar Pradesh
PB  - Pearson Education India
KW  - Marketing
KW  - Management
KW  - Professions
KW  - Service industries
KW  - Customer services
N1  - Includes index; BBA, MBA
ER  -