Zikmund, William G., Business research methods : a south-asian perspective / William G. Zikmund, Barry J. Babin, Jon C. Carr, Atanu Adhikari, Mitch Griffin. - 8th ed. - Cengage Learning India India : 2016 - xxiv, 746 pages : illustrations (black and white) ; 28 cm Includes bibliographical references and index. ISBN: 9788131520369 Subjects--Topical Terms: Business--Methodology.Business--Research. Dewey Class. No.: 658.0072