Zikmund, William G.,

Business research methods : a south-asian perspective / William G. Zikmund, Barry J. Babin, Jon C. Carr, Atanu Adhikari, Mitch Griffin. - 8th ed. - Cengage Learning India India : 2016 - xxiv, 746 pages : illustrations (black and white) ; 28 cm

Includes bibliographical references and index.



9788131520369


Business--Methodology.
Business--Research.

658.0072