Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora, Mary C. Gilly, John L. Graham. 
 - 16th ed. 
 - Chennai :  McGraw-Hill/Irwin,  c2013. 
 - xix, 638 p. :  col. ill., col. maps ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789387432321 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.
<br/><br/><label>LC Class. No.: </label>HF1416  / .C375 2011 
<br/><br/><label>Dewey Class. No.: </label>658.84