Arens, William F., <br/><br/>
Contemporary advertising and integrated marketing communications / 
William F. Arens, Michael F. Weigold. 
 - Fifteenth edition. 
 - pages cm 
<br/><br/><label>ISBN: </label>9781259548154 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5821  / .B62 2017 
<br/><br/><label>Dewey Class. No.: </label>659.1