TY  - BOOK
AU  - Arens,William F.
AU  - Weigold,Michael F.
TI  - Contemporary advertising and integrated marketing communications
SN  - 9781259548154 (alk. paper)
AV  - HF5821 .B62 2017
U1  - 659.1 23
PY  - 2017///]
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - Advertising
ER  -