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	1.	Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden. by Arens, William F Bovée, Courtland L Series: The Irwin series in marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Burr Ridge, Ill. : Irwin, c1994 Availability: Items available for loan: BUFT Library (1)Collection, call number: Non-fiction 659.1. Place hold Add to cart (remove)
	2.	Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold. by Arens, William F [author.] Weigold, Michael F, 1958- [author.] Edition: Fifteenth edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill Education, [2017] Availability: Items available for loan: BUFT Library (1)Collection, call number: Non-fiction 659.1 A6811c 2017. Place hold Add to cart (remove)

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