Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters.

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Material type: Text

TextPublication details: New York : Free Press, c1997.Description: xv, 345 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Books	BUFT Library	BUFT Library	658.8/27 (Browse shelf(Opens below))	C-1	Available	2009-0113
Books	BUFT Library	BUFT Library	658.8/27 (Browse shelf(Opens below))	C-2	Available	2009-0114

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Includes bibliographical references (p. 321-330) and index.

BBA

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