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	1.	Luxury fashion branding : trends, tactics, techniques / Uche Okonkwo. by Okonkwo, Uche Material type: Text; Format: print ; Literary form: Not fiction Publication details: Basingstoke : Palgrave Macmillan, 2007 Availability: Items available for loan: BUFT Library (1)Collection, call number: 658.827. Place hold Add to cart (remove)
	2.	Creating powerful brands : in consumer, service and industrial markets /. Leslie de Chernatony and Malcolm McDonald. by De Chernatony, Leslie, 1953- McDonald, Malcolm Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003 Availability: Items available for loan: BUFT Library (1)Collection, call number: 658.8/27. Place hold Add to cart (remove)
	3.	Brand leadership / David A. Aaker, Erich Joachimsthaler. by Aaker, David A Joachimsthaler, Erich, 1956- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press, 2000 Availability: Items available for loan: BUFT Library (1)Collection, call number: 658.8/27. Place hold Add to cart (remove)

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