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Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden. by Series: The Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, c1994
Availability: Items available for loan: BUFT Library (1)Collection, call number: Non-fiction 659.1.

2.
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold. by
Edition: Fifteenth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : McGraw-Hill Education, [2017]
Availability: Items available for loan: BUFT Library (1)Collection, call number: Non-fiction 659.1 A6811c 2017.

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