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1.
Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden. by Series: The Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, c1994
Availability: Items available for loan: BUFT Library (1)Collection, call number: Non-fiction 659.1.

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2.
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold. by
Edition: Fifteenth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : McGraw-Hill Education, [2017]
Availability: Items available for loan: BUFT Library (1)Collection, call number: Non-fiction 659.1 A6811c 2017.

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3.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004
Other title:
  • Integrated advertising, promotion, and marketing communications
Availability: Items available for loan: BUFT Library (1)Collection, call number: 659.1.

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4.
Advertising / Frank Jefkins. by Series: M. & E. handbook series
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Macdonald and Evans, 1991
Availability: Items available for loan: BUFT Library (1)Collection, call number: 659.1 J474a 1991.

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5.
Entrepreneur magazine guide to integrated marketing / Jeanette Smith. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Chichester : Wiley, c1996
Availability: Items available for loan: BUFT Library (1)Collection, call number: 658.8 S6421e 1996.

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